Practical Intelligence. Passionate People
About us
Prime Fluid Management began in 1990. Previously known as Prime Pump, we changed our name in 2024 to better reflect our focus on providing fluid management solutions. Today, we proudly serve New Zealand’s civil, mining, quarrying municipal, agricultural and industrial sectors.
Our solutions play a key role in situations where lives, livelihoods and the environment can be at stake. We work passionately and responsibility to provide high quality solutions that meet the needs of today and drive better outcomes for tomorrow.
Our Mission
We improve productivity for our customers.
Our Team
Get in touch today
Our history
1990 - APT: The beginning
Warren Ubets started manufacturing his own pumps under Applied Pumping Technologies (APT). Based in Auckland
2003 - Introducing Prime Pump
APT became Prime Pump to better reflect its growing product portfolio.
2007 - Petrie family take ownership
The Petrie family purchase Prime Pump and relocate operations to Nelson
2009 - HQ moves to Greymouth
Prime Pump relocates to Greymouth, West Coast
2017 - Prime Pump Christchurch
We open our second branch in Christchurch.
2019 - Prime Pump Hire / Prime Pump Auckland
We launch Prime Pump Hire to better support our customers.
2020 - Wellington and Tauranga branches
Two further North Island branches open and our network expands.
2023 - Prime Pump Hawke’s Bay
Prime Pump establishes another branch to serve the North Island’s East Coast.
2024 - Name change to Prime Fluid Management
A new chapter begins. We rebrand as Prime Fluid Management to better reflect our focus on providing fluid management solutions. Expertise. Equipment. Results.