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Practical Intelligence. Passionate People

Our people and training are the difference in what we do.

About us

Prime Fluid Management began in 1990. Previously known as Prime Pump, we changed our name in 2024 to better reflect our focus on providing fluid management solutions. Today, we proudly serve New Zealand’s civil, mining, quarrying municipal, agricultural and industrial sectors.

Our solutions play a key role in situations where lives, livelihoods and the environment can be at stake. We work passionately and responsibility to provide high quality solutions that meet the needs of today and drive better outcomes for tomorrow.

Our Mission

We improve productivity for our customers.

Our Team

Prime Fluid Management is a team of close to 40 passionate individuals, working hard to make fluid management simpler, cleaner, and more productive for you every single day. Get to know a few of them below:
NoBG_Allen Petrie_Managing Director
Allen worked in agricultural machinery before starting his own pumping business in Nelson in the early 1990s. He has over 30 years’ experience in fluid management across multiple industries.

Location: Greymouth.
Allen PetrieManaging DirectorAllen worked in agricultural machinery before starting his own pumping business in Nelson in the early 1990s. He has over 30 years’ experience in fluid management across multiple industries.

Location: Greymouth.
NoBG_Ben Petrie
Ben is one of Prime Fluid Management’s original employees. He has worked across industries and has specialist knowledge of industrial and agricultural pumps. Today, Ben’s focus is leading the team and maintaining the business’s global connections.

Location: Greymouth.
Ben PetrieGeneral Manger, Agri & Industrial SpecialistBen is one of Prime Fluid Management’s original employees. He has worked across industries and has specialist knowledge of industrial and agricultural pumps. Today, Ben’s focus is leading the team and maintaining the business’s global connections.

Location: Greymouth.
NoBG_Cameron Petrie
Cameron has over a decade of experience in fluid management. He has worked across the business, which helps bring a practical lens to his role as Commercial Manager. Cam’s focus is improving data quality to help drive business efficiency and growth.

Location: Greymouth.
Cameron PetrieCommercial ManagerCameron has over a decade of experience in fluid management. He has worked across the business, which helps bring a practical lens to his role as Commercial Manager. Cam’s focus is improving data quality to help drive business efficiency and growth.

Location: Greymouth.
NoBG_Brent Petrie
Brent worked in the family pumping business for three years before moving into the building industry. Five years later, he returned to Prime Fluid Management, bringing this experience to his role specialising in the civil and mining sectors.

Location: Greymouth.
Brent PetrieNational Sales Manager / R&DBrent worked in the family pumping business for three years before moving into the building industry. Five years later, he returned to Prime Fluid Management, bringing this experience to his role specialising in the civil and mining sectors.

Location: Greymouth.
NoBG_Lachlan Field
Our National Hire Manager, Lachy has a background in systems and procurement. His current focus is on streamlining the hire experience for our customers.

Based in: Greymouth.
Lachlan FieldNational Hire ManagerOur National Hire Manager, Lachy has a background in systems and procurement. His current focus is on streamlining the hire experience for our customers.

Based in: Greymouth.
Martin Maddock
Martin has a wealth of knowledge of supply chain management. He enjoys working with SMEs helping to review and improve all facets of their operation.
Martin Maddock Operations ManagerMartin has a wealth of knowledge of supply chain management. He enjoys working with SMEs helping to review and improve all facets of their operation.
NoBG_Susan OMeagher
Susan joined the Prime team in 2022. She has worked in the UK, Australia and New Zealand and is passionate about data and culture as drivers of growth.

Based in: Christchurch.
Susan O’MeagherMarketing ManagerSusan joined the Prime team in 2022. She has worked in the UK, Australia and New Zealand and is passionate about data and culture as drivers of growth.

Based in: Christchurch.
NoBG_Tony Hylands
Tony has worked in fluid management since 1996, including running his own successful operation, bought by Prime in 2017. Tony is part of our specialist industrial team.

Based in: Christchurch. Looks after: Industrial - Nationwide.
Tony HylandsIndustrial Pumping SolutionsTony has worked in fluid management since 1996, including running his own successful operation, bought by Prime in 2017. Tony is part of our specialist industrial team.

Based in: Christchurch. Looks after: Industrial - Nationwide.
NoBG_Ricardo Holt
Ricardo spent seven year working in power generation before joining the Prime team. He has a keen understanding of pump systems and maximising productivity.

Based in: Tauranga. Looks after: Waikato / Bay of Plenty.
Ricardo HoltLarge-scale projectsRicardo spent seven year working in power generation before joining the Prime team. He has a keen understanding of pump systems and maximising productivity.

Based in: Tauranga. Looks after: Waikato / Bay of Plenty.
NoBG_Ben Beatson
Ben worked in construction for ten years before joining Prime. He has supported multiple complex, large -scale construction and sewer bypass projects here and in Australia.

Based in: Wellington. Looks after: Lower North Island.
Ben BeatsonDewatering, Bypass & Sewage SpecialistBen worked in construction for ten years before joining Prime. He has supported multiple complex, large -scale construction and sewer bypass projects here and in Australia.

Based in: Wellington. Looks after: Lower North Island.
NoBG_Duncan Moore
Location: Wellington. Looks after: Wellington / Whanganui / Taranaki.
Duncan MooreSales EngineerLocation: Wellington. Looks after: Wellington / Whanganui / Taranaki.
NoBG_Charlie Petrie
Charlie started out with Prime in dispatch and worked in logistics before moving into sales. He has extensive product knowledge in the quarrying and mining and civil sectors.

Based in: Greymouth. Looks after: South Island.
Charlie PetrieQuarry & Mining SpecialistCharlie started out with Prime in dispatch and worked in logistics before moving into sales. He has extensive product knowledge in the quarrying and mining and civil sectors.

Based in: Greymouth. Looks after: South Island.
NoBG_William Filleul
Based in: Auckland. Looks after: Auckland/Northland.
William FilleulSales Based in: Auckland. Looks after: Auckland/Northland.
NoBG_Ambrose Holt
Ambrose enjoys being out on site and delivering optimal solutions for his customers.

Based in: Tauranga. Looks after: Upper North Island.
Ambrose HoltHire Account ManagerAmbrose enjoys being out on site and delivering optimal solutions for his customers.

Based in: Tauranga. Looks after: Upper North Island.
NoBG_George Everest
George has a keen interest in water treatment and discharge compliance, particularly for our civil customers. He brings a considered approach to hire solutions.

Based in: Christchurch. Looks after: South Island - Hire.
George EverestHire Account ManagerGeorge has a keen interest in water treatment and discharge compliance, particularly for our civil customers. He brings a considered approach to hire solutions.

Based in: Christchurch. Looks after: South Island - Hire.
NoBG_Kobus van der Merwe
Kobus van Kobus joined the Prime’s specialist industrial team in 2022. He has worked in rotating equipment sales and support for more than 20 years.
Kobus Van der MerweIndustrial Pumping SolutionsKobus van Kobus joined the Prime’s specialist industrial team in 2022. He has worked in rotating equipment sales and support for more than 20 years.

Get in touch today

Our history

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1990 - APT: The beginning

Warren Ubets started manufacturing his own pumps under Applied Pumping Technologies (APT). Based in Auckland



2003
- Introducing Prime Pump

APT became Prime Pump to better reflect its growing product portfolio.



2007
- Petrie family take ownership

The Petrie family purchase Prime Pump and relocate operations to Nelson



2009
- HQ moves to Greymouth

Prime Pump relocates to Greymouth, West Coast 



2017
- Prime Pump Christchurch

We open our second branch in Christchurch. 



2019
- Prime Pump Hire / Prime Pump Auckland

We launch Prime Pump Hire to better support our customers. 



2020
- Wellington and Tauranga branches

Two further North Island branches open and our network expands. 



2023
- Prime Pump Hawke’s Bay

Prime Pump establishes another branch to serve the North Island’s East Coast.


 

2024 - Name change to Prime Fluid Management

A new chapter begins. We rebrand as Prime Fluid Management to better reflect our focus on providing fluid management solutions. Expertise. Equipment. Results.